This panel discussion will take a hard look at diversity, equity and inclusion (DEI) among the gun-owning, hunting and broader outdoor communities to help media professionals create a more inviting culture around their brands and messaging – and ultimately portraying more wholesome experiences for all. Presenters: Justin Morrissey of NSSF, Samantha Pedder of Terra Technology Group and Marchelle "Tig" Davis, owner of My Sister's Keeper Defense

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