POMA's annual business conference has always set the bar high with the caliber of our speakers. From key players involved in issues that affect the outdoor industry as a whole to highly successful individuals sharing their secrets to success, #POMA2022's speaker lineup raises that bar again. Join us in Kalispell, Montana, and take advantage of the wealth of knowledge the presenters are willing to share during our various sessions. Click here for the complete schedule.

Matt Addington
Though based in Minnesota, photographer/videographer Matt Addington has traveled all around the world telling stories for clients in the hunting, fishing, agriculture and outdoor lifestyle industries. Always on the ready with a witty dad joke, Matt has been teaching and speaking in the photography and video world for more than two decades. He’s also the co-founder of Resonate Outdoors, a digital agency providing clients a wide range of high-end services. Though his work adventures have taken him some amazing places, his favorite place is at home in southeast Minnesota with his wife and three kids chasing turkeys and whitetail deer, making maple syrup and hunting morel mushrooms.

Gregg Alexander
Gregg is an advisor, a strategic content marketer, and an analytics authority. He serves as the digital marketing authority and the head of operations for PRIME, a marketing and design agency in Bozeman, Montana. He is a communication expert who uses inbound marketing, SEO, PPC, social media marketing, media placement, email marketing, and marketing automation to engage target markets for PRIME's clients. Applying insights gleaned from more than 10 years of digital engagement experience; Gregg helps business leaders and decision-makers understand the analytics of their efforts and the inner workings of their engagements. He then uses that knowledge to craft engaging narratives that cut through the clutter and resonate on a deep level with the target audience. He emphasizes the steady, cumulative progress and calculated results that come from a good strategy and diligent work while increasing business efficiency through automation and technology.

Samuel Ayres
Growing up as a suburban kid in Southern California, Sam wasn't raised in an environment conducive to hunting or the outdoors. Though many childhood memories include his BB gun, a recurve bow and a coonskin cap, outdoor activities like camping, fishing and horseback riding were limited to vacation. In his early thirties, after developing an interest in hunting, Sam started The Wild Initiative (formerly Living Country in the City) brand and podcast as an opportunity to share his journey and learn from some of the most successful and inspiring men and women in the outdoors. Since then, the brand had expanded to not only everything in the outdoors but also bladesmithing, homesteading and even digital marketing for the outdoor industry. The self-produced Wild Initiative podcast boasts well over 200 full-length episodes and over 25 bonus episodes, featuring some of the most knowledgable and well-known guests in the industry. Sam currently resides on a 7-acre homestead outside of the small town of Havre in North-Central Montana and continues to run The Wild Initiative from his dream state.

Jared Blohm 
Jared Blohm is the Managing Editor of Concealed Carry Magazine. He began his career in newspapers before transitioning into magazine publishing with Krause Publications/F+W Media. At Krause, Blohm served as the Managing Editor of Trapper & Predator CallerIce Fishing Magazine and Predator Hunting Magazine while also contributing to Deer & Deer Hunting Magazine and Turkey & Turkey Hunting Magazine. In 2015, Blohm joined fellow Krause-alum Content Director Kevin Michalowski at the United States Concealed Carry Association and Concealed Carry Magazine. Boasting a quickly rising circulation of more than 600,000, CCM provides in-depth and unrivaled information about every aspect of practical self-defense, and the USCCA Content Team carries that same top-of-the-industry standard into other publishing projects, including books, PDF downloads, training materials, blog posts, email newsletters and more. Aside from spending time with his wife and two young children, Blohm enjoys hunting, fishing, live music, record collecting and occasionally writing about those pursuits.

Britney Booth
A southpaw, originally from Michigan’s “North Woods,” Britney Booth is a lifelong outdoorswoman and shooting enthusiast with a passion for upland bird hunting, over-and-under shotguns and German  Shorthaired Pointers. A graduate of Western Michigan University, Britney holds a  bachelor's degree in journalism. After entering the outdoor industry post-college,  Britney leveraged her digital marketing and communications knowledge to start Booth  Media Group, a full-service marketing company specializing in editorial and magazine publishing. She currently resides in Alabama with her husband JT, 2-year-old daughter Hunter-Leigh and 12-year-old GSP Wesson.

Brandon Butler
Brandon Butler is the co-host of the award-winning Driftwood Outdoors Podcast. Together with Nathan “Shags” McLeod, the duo has produced 146 episodes. Butler previously hosted the Conservation Federation Podcast. He has published over 1,000 newspaper and magazine articles, producing a column every week since September of 2006. Butler is a past president of the Association of Great Lakes Outdoor Writers, Missouri Outdoor Communicators and Hoosier Outdoor Writers. He is a two time POMA Pinnacle Award Winner. Butler currently serves as the Director of Communications for Roeslein Alternative Energy, where handles public relations, marketing, communications, government affairs and conservation. Previously, Butler served as the Executive Director of the Conservation Federation of Missouri, the state’s largest conservation non-profit. He holds a Bachelors degree from Purdue University, Masters degree from Gonzaga University and an Executive M.B.A. from the University of Missouri, where he has served as class president. Butler is a native of northwest Indiana, but has made his home in rural Missouri since 2010. He is the proud father of two daughters, Bailee and Annabel.

Jeff Davis
Jeff Davis has been the editor of Whitetails Unlimited Magazine and the communications manager for Whitetails Unlimited for 20 years, which provides a perfect outlet for the combination of his love of the outdoors, writing, and photography. According to Davis, this is the second time he’s had ‘the best job in the world,’ having previously worked as a freelance photojournalist for 25 years, producing images for more than 300 newspapers, magazines, and corporations. In alternate lives, he has taught photography, served as an Army Infantry officer, written technical manuals for software, farm machinery, and industrial regulators, and worked at a college radio station where he was hampered by his complete lack of knowledge about music. He is a member of the Professional Outdoor Media Association, the Great Lakes Outdoor Writers (past president), and has served as a board member of the Door County Visitor Bureau.

Gabriella Hoffman
Gabriella Hoffman is a freelance media strategist, podcaster, columnist, and 2019 POMA Pinnacle Award recipient. Her writings have appeared in Field & Stream, Outdoor Life, Sporting Classics Daily/Sporting Classics Magazine, The Virginia Sportsman, and other national publications. She hosts the weekly “District of Conservation” podcast.

Jason Johnson
Jason is a leader, a motivator, and a creative director. He serves as the head creative visionary for PRIME, a marketing and design agency in Bozeman, Montana. With over 20 years of experience, working in agency environments as well as in larger-scale places like Nike and the Montana Department of Military Affairs; Jason has facilitated success in a variety of digital and print campaigns through brand direction, design strategy, and outbound messaging. Utilized by Montana State University as an expert in his field, Jason has taught graphic design requirements for the MSU BFA program. He leverages his depth of experience to lead and develop future creative professionals, relaying the reality of demand that is placed on deliverables in the business environment and the quality of work needed to distinguish one's self in the marketplace through design.

Randy Newberg
Randy is the voice of the public land hunter in America. Decades of chasing all species across public lands has provided both experience and perspective that has allowed him to become the leading advocate for the self-guided hunter; hunters dependent upon public lands for hunting access. What started by accident, has grown into two popular TV shows, Fresh Tracks and On Your Own Adventures, accompanied by the long-standing Hunt Talk web forum. Now added to those platforms is the Hunt Talk Podcast where you get Randy Newberg, unfiltered. Randy uses his platforms to advocate for hunters and public access. In addition to representing hunters in Congress and state legislatures, he serves as a volunteer and board member for many hunting and conservation groups.

John Radzwilla
John J. Radzwilla is the founder and Editor-in-Chief of Hook & Barrel Magazine. With no formal journalism background, John’s success can be found instead in the health of his business, content of his publication, the advertisers who support it, and the readers who regularly enjoy it. He often notes that it is not awards, education, or even raw talent, but rather determination, political savvy, and mental toughness that breeds success. A highly competitive person, he has developed a skillset that stands strong upon business, leadership, vision, and drive to win. With adventure always on his mind, he can often be found in far-flung destinations. From sheep hunting in the Chihuahuan Desert, to fishing deep within the Amazon, or off-road racing in Mexico, John knows tomorrow is never promised. In his free time, he enjoys soul-crushing workouts, the smell of gunpowder, horsepower, and casual texts from Ted Nugent.

Emily Reed
Emily Reed is a research scientist and multi-media science communicator for the Wyoming Migration Initiative (WMI) at the University of Wyoming. She works to inform and engage the public on ungulate migrations, blending a skill set in environmental science, storytelling, and nonprofit outreach. Outside of her work at WMI she is also a freelance writer, artist and photographer for outlets such as Outdoor Life and Modern Huntsman. 


Jen Ripple
Jen Ripple is the editor-in-chief and publisher of the international flyfishing lifestyle magazine DUN Magazine. In addition to her work at DUN, she writes the Fly Fishing  Women’s Buyer’s Guide for Outside Magazine and the Women’s Best Of column for Gray’s Sporting Journal, among others. She is a member of the executive board of directors for Fly Fishers International, member of the board of directors for the Professional Outdoor Media Association, member of the executive board of directors for the Harpeth River Conservancy, member of the advisory committee for the TU Service Partnership and a former member of the board of directors for the American Fly Fishing Trade Association. She has been named Southerner of the Year by Southern Living Magazine and is considered one of the top women changing the sport of fly fishing. Jen is a professional angler and conference speaker who spends her time empowering anglers by teaching fly tying and casting clinics, speaking nationwide on a variety of topics, and devoting her time to conservation efforts through nonprofits. A sounding board for women in this currently male-dominated sport, Jen has created a home base for women worldwide to connect and engage in the art of fly fishing.

John Snow
John B. Snow is Outdoor Life's shooting editor and is only the fifth person since OL was  founded in 1898 to hold that title. Prior to joining Outdoor Life in 2001 he was editor-in-chief at  Fishing & Hunting News. His journalism career started in the late 1980s reporting for  newspapers like the Hartford Courant and then as an editor at The New York Times. Snow is an avid competitive rifle shooter and trout-bum caliber fly fisherman. He lives in Bozeman,  Montana with his pointer, Roo. 


Tyson Woods
Tyson Woods is a freelance photographer/videographer based out of western Montana.  His work has been published by Bergara, CVA, Zeiss, Gore, Sitka, onX and several conservation organizations.  Tyson has been a POMA member since 2017.  He takes full advantage of living in the state of Montana hunting, fishing and recreating outside as much as possible.  Aside from his business TWoods Images, he is currently the Assistant Fire Chief in the town where he resides with his wife and daughter.