POMA's dedication to offering high-quality sessions at our annual conference is unparalleled. #POMA2022 is no exception and we've lined up educational sessions that will benefit content creators (media) and Corporate Partner attendees, alike. You'll want to arrive in Kalispell as early as possible, so you don't miss a minute! Click here for the full conference schedule.

Tuesday, June 14:

  • Speed Meeting - a round-robin business version of "speed dating" that allows each media member and Corporate Partner to meet each other before delving into other conference activities. This is a huge benefit and will be a time-saver for everyone, especially first-time attendees.

Wednesday, June 15:

9:10 - 10:20 a.m.

  • Editor's Panel "Get Published!" - Whether you are a seasoned veteran or a contributor who is new to the industry, we all want to improve our craft and increase business because of it. Network with print and online editors for tips and opportunities to take your work to next level. Here is your chance to learn and connect with outdoor media professionals willing to share what they know with you. Get to know these industry leaders from their presentations and make sure to prepare your important questions for them to answer in dedicated one-on-one sessions. Jared BlohmBritney BoothJohn RadzwillaJen RippleJohn Snow  

10:30 - 11:15 a.m. 

  • Editor's Panel - One-on-One Time with the Editors - a round-robin, “open book” meeting time with editors. Make sure to come prepared with your important questions for them in these dedicated one-on-one sessions. You will be able to move from table to table to talk to each editor.

6:30 - 7:15 p.m.

  • Randy Newberg Unfiltered - Randy is the voice of the public land hunter in America. Decades of chasing all species across public lands has provided both experience and perspective that has allowed him to become the leading advocate for the self-guided hunter; hunters dependent upon public lands for hunting access.

    What started by accident, has grown into two popular TV shows, Fresh Tracks and On Your Own Adventures, accompanied by the long-standing Hunt Talk web forum. Now added to those platforms is the Hunt Talk Podcast where you get Randy Newberg, unfiltered.

    Randy uses his platforms to advocate for hunters and public access. In addition to representing hunters in Congress and state legislatures, he serves as a volunteer and board member for many hunting and conservation groups.

Thursday, June 16:

9:15 - 10 a.m.

  • Session A: From The Field To The Media: Communicating Ungulate Migration Science – Emily Reed - Most of us who work at the intersection of outdoor media and hunting want to support wildlife populations so we can continue to enjoy them. We know that effective science communication can have positive, long-term impacts on management and policies. And yet, mounting evidence shows that the default science communication strategy -- just share the facts -- doesn’t work. Yet, many of us in the media space and within wildlife professions rely on just sharing facts because we don’t have time, face messaging constraints, or aren’t trained in evidence-based science communication strategies. During this interactive session, you will learn how to apply science communication tools to your own media content. 
  • Session B: Digital Marketing Transformation, Trends and Tactics – Gregg AlexanderJason Johnson (PRIME, Incorporated) - “Digital Transformation” seems to be the newest buzzword sweeping sales and marketing strategy the world over, but what does it actually mean? It is a catchall term, but in its simplest form, it refers to the foundational change in how an organization delivers value to its customers. This covers the implementation of new technologies, talent, and processes to improve business operations and satisfy customers. The COVID-19 pandemic accelerated the colossal shift into even more of a digitally connected world. Customer service and experience has continued to adapt as businesses realize that there is no way to completely “go back” to the way things were before. The result is a meteoric rise in digital transformation and the need for businesses to adapt their communications to provide insightful, relevant information to their customers. In this presentation, Gregg Alexander and Jason Johnson, from PRIME Incorporated in Bozeman, Montana, will share some insight on how you can leverage multiple types of content to engage with your customers and potential customers. They will touch on many aspects of marketing, from brand development to messaging to delivering the right content to the right audience at the right time. Just as important, they will go over some of the tools of the marketing trade so you can collect and analyze the data you need from your outreach to help you determine your next steps. As an integral marketing partner to the National Association of Sporting Goods Wholesalers (NASGW), they will go through their involvement in marketing the SCOPE™ data program, from it’s initial concept to now.
  • Session C: Photography and Videography: Staying Ahead of the Visual Content Game – Matt Addington, Tony Bynum, Jeff Davis, Tyson WoodsIn this session, you’ll hear from some of the most respected photographer/videographers in the outdoors industry on what has gotten them to where they are now and what it will take to continue to navigate the ever-changing landscape of visual media. Though the panel is stacked with years of experience, its members are certainly at different places in their careers and have diverse backgrounds. Topics will range from getting started, pricing, copyright and usage, social media, gear and technology, and how to effectively tell a good visual story for clients.
  • Session D: Navigating the Podcasting WildernessSamuel Ayres, Brandon Butler, Gabriella Hoffman, Randy Newberg - Podcasting is taking over the outdoor industry by storm. Hunters, anglers, gun owners, and outdoor recreationists are seeking long-form discussions with newsmakers, how-to's, and the latest in public policy. Despite the growing popularity of this medium, it's sometimes hard for upstart podcasts to break out, get noticed, and obtain sponsors. In these sessions, learn from some of the outdoor industry's best communicators on how to start a podcast, make your show stand out, obtain sponsors, and what tools can best ensure success on this front. Join us for a riveting panel discussion and take some useful tips back with you. 

10:15 - 11 a.m. *These sessions will be repeats of the 9:15 - 10 a.m. sessions, except session D (speaker change)*