POMA's annual business conference has always set the bar high with the caliber of our speakers. From key players involved in issues that affect the outdoor industry as a whole to highly successful individuals sharing their secrets to success, #POMA2021's speaker lineup raises that bar again. Join us in Franklin, Tennessee, and take advantage of the wealth of knowledge the presenters are willing to share during our various sessions. Click here for the complete schedule.

Justin MorrisseyJustin Morrissey - Justin has worked on behalf of the National Shooting Sports Foundation for seven years and is currently the foundation’s Manager of Social Media. Beyond the dozens of social media accounts he manages daily, Justin regularly works with influential storytellers and drives campaigns to expand NSSF’s industry and consumer initiatives. Justin especially enjoys encouraging mentorship to expand participation in the shooting sports and hunting – both a personal and professional passion. Since 2018, he has helped NSSF reach 1.5 million mentorship pledges for the NSSF’s +ONE Movement. Justin recently received recognition in the SHOT Business 40-Under-40 industry awards and is an outgoing POMA Board Director.

Chuck Rossi Chuck Rossihas worked as a software engineer for 30 years in Silicon Valley and has held engineering and management positions at IBM, Silicon Graphics, VMware, Google, and Facebook. After 10 years of leading Facebook's software release infrastructure team, he worked with Facebook's Policy and Operations teams to help clarify and improve policies related to firearms and accessories for users and advertisers. Chuck is a USPSA and 3-Gun shooter, an NRA Certified Instructor, an NROI certified Range Officer, and leads corporate team building shooting events. He's a co-founder of Open Source Defense, a culture war free Second Amendment advocacy group.

Marchelle “Tig” Davis Marchelle Davisis the owner of My Sister’s Keeper Defense (formerly Trigger Happy Firearm Instruction). A Florida native and current resident of Atlanta, Georgia, Davis is also the owner and founder of Iron Sharpens Iron, My Brother’s Keeper Defense LLC, and National Range Day. Davis started My Sister’s Keeper Defense in 2016 because she noticed a lack of representation in the gun community. She saw women coming into the range where she worked and feel extremely uncomfortable while their significant other attempted to teach them about firearms. Sometimes it's hard to believe you can do something until you see someone who looks like you in that position. Her firearms background stems from the military, having served in the Army National Guard for seven years. She became a firearms instructor after leaving the military and fell in love with teaching firearms classes while working at a local Atlanta gun range. Davis states "My end game is to effectively teach a million women how to defend themselves with firearms. I also plan to open my own gun range. As a domestic abuse and sexual assault survivor, I think it's important that women feel like they're in control of their safety. My Sister’s Keeper Defense is here to empower women and make sure that no one else becomes a victim." Davis' certifications include USCCA Concealed Carry Home Defense Fundamentals Certified Instructor, USCCA Defensive Shooting Fundamentals Certified Instructor, NRA Certified Pistol Instructor and NRA Chief Range Safety Officer, Glock Operator Level II, Glock Armorer. Her favorite gun is a Sig Sauer P365 XL.

Joe Genzel Joe Genzelhas been a writer, editor, below-average photographer, and media strategist for over 15 years. He grew up chasing mallards and Canada geese in the Illinois River Valley with his father and continues to pursue his hunting passions as a senior editor for Outdoor Life.

Michelle Scheuermann - Michelle ScheuermannWith more than 20 years’ experience in traditional and digital marketing, communications and public relations, Michelle Scheuermann brings seasoned, strategic expertise to help today’s leading organizations define and deliver on their marketing and communications goals through the right mix of tools and strategies via her business, BulletProof Communications, LLC. Michelle helps clients understand the latest trends and technologies in digital and social media to achieve real business results. Within the marketing and PR community, Michelle is known as a podcaster, lecturer, and founder of popular events and social media initiatives. In addition, Michelle is the editor of Archery Wire, a weekly business-to-business newsletter that delivers industry news and advice in the archery and bowhunting space. Michelle has served on the board of directors for multiple nonprofits (including currently being POMA’s president of the board of directors) and actively volunteers with local outdoor-related organizations. Michelle lives in St. Paul, Minnesota with her husband, Wayne, and their cat, Harrison.

Brad LuttrellBrad Luttrell is the Cofounder, CEO of GoWild, a free social media community that helps outdoor enthusiasts learn new skills, find better gear and share their story. GoWild works with top tier brands (Garmin, Polaris, Federal, Vortex Optics, Badlands, Rocky Boots and dozens of others) to empower the outdoor industry to build relationships with the platform's hundreds of thousands of active members. Luttrell is an award winning copywriter, creative director and digital marketing strategist, and the host of two shows, Gearbox Talk and Restless Native. 

Thomas MacAulay Thomas MacAulayhas worked in the outdoor industry for over a decade.  Before joining POMA, Thomas was the Marketing Manager at BPI Outdoors.  BPI Outdoors is the parent company of CVA® muzzleloading and center-fire guns and accessories, POWERBELT® muzzleloading bullets and accessories, QUAKE® hunting & shooting accessories, DURASIGHT™ scope mounts, and BERGARA™ barrels, actions and rifles™. Thomas brings with him a vast set of business skills. He is a successful team builder and knows how to grow brand awareness, has extensive hands-on experience in trade show and event management, and is well versed in multi-faceted marketing strategies. Thomas’s passion has always been for the outdoors, and Thomas believes strongly in the values and mission of POMA and its growth potential. He works closely with the board in building a bright future for POMA.

Tom Claycomb III Tom Claycomb IIIis an Outdoor Writer and covers pretty much anything outdoors related. He has had articles in the NRA Magazine, Outdoor Life, Fur-Fish-Game, Nation Best Sports, Minnesota Deer Hunter and numerous other magazines and writes monthly columns for Texas Outdoors Journal, Idaho Deer Alliance and has weekly/bi-weekly outdoor columns in multiple newspapers in Oregon, Idaho, Nevada, Colorado, Louisiana and Alaska. And writes a weekly article for AmmolandShootingSportsNews, which is the largest outdoor website in America and has written for BassProSource1, gunpowdermagazine.com, RonSpomerOutdoors and numerous other websites. And conducts 40-60 seminars/year from Texas up to Vegas on up to Alaska at retail stores like Cabela’s on up to the big shows like the SHOT, DSC, SCI and the Great Northwest Expo.

Jen Ripple Jen Rippleis the Editor-in-Chief and Publisher of the international fly fishing lifestyle magazine, DUN Magazine. In addition to her work at DUN, she writes the Fly Fishing Women’s Buyer’s Guide for Outside Magazine and the Women’s Best Of column for Gray’s Sporting Journal, among others. She is a member of the Executive Board of Directors for Fly Fishers International, member of the Board of Directors for the Harpeth River Conservancy, member of the Advisory Committee for the TU Service Partnership and a former member of the Board of Directors for the American Fly Fishing Trade Association. She has been named Southerner of the Year by Southern Living Magazine and is considered one of the top women changing the sport of fly fishing. Jen is a professional angler and conference speaker, who spends her time empowering anglers by teaching fly tying and casting clinics, speaking nationwide on a variety of topics, and devoting her time to conservation efforts through nonprofits. A sounding board for women in this currently male-dominated sport, Jen has created a home base for women worldwide to connect and engage in the art of fly fishing.

Laci Warden Laci Wardenwill always admit she isn’t the stereotypical outdoorsy type. While she grew up around hunting/shooting, she didn’t really know anything about it, having never done it herself. Her career in the industry started seven years ago when she was looking for a monumental life change and started handling PR for Winchester Ammunition. She was hooked after her first turkey hunt in March 2014. From there, she’s assisted brands such as Browning, Yamaha, Pelican, and recently became a yoga teacher while launching her own agency. She’s been having a blast ever since. She’s a girl with a stiletto addiction, not a hardcore adrenaline junkie who lives to defy the laws of gravity, but she does love golfing, yoga, hunting, archery, and fishing. SHOT Show is better than Christmas, in her opinion, as is being out of your comfort zone. She’s a quote-aholic who always tries to be the light shining on a dark day. But most importantly, Warden truly believes life is meant to be an epic adventure, which is what keeps her loving the opportunities for growth within the outdoor space. To her, this industry has the potential to thrive when the rest of the world is stuck inside. We have a responsibility to live and breathe life into new outdoorsmen and women by helping them overcome the barriers to entry (lack of mentors, hunting land, education) that many forget are real deterrents.  Bringing in a new perspective of what it means to explore the outdoors is challenging, yet necessary to change the narrative.

Mitch PetrieMitch Petrie, VP Programming for the Outdoor Sportsman Group Networks has been in a variety of roles in the outdoor industry for over 15 years. As a long-time hunter and angler, Mitch was drawn into outdoor television through a connection he made at a tradeshow in 2008. Mitch became Executive Producer of a hunting TV series and created the hit series Wardens before joining Ron Schara Productions in Minneapolis as their President. In that capacity, he created numerous series for a variety of outdoor networks and advertisers. Mitch spent two years as Sponsorship Manager at Polaris Industries before joining Outdoor Channel as an ad-sales executive, eventually moving into programming where he has been Vice President since 2015. In that capacity, Mitch manages a team to program four television networks, one streaming platform, and a recently announced video-on-demand block called Game & Fish airing on Outdoor America Television. He’s an occasional guest on Outdoor Channel and was a cast member on Season 10 of the Outdoor Channel Original Series, Wild Boar Fever, and is co-host of the Country Outdoors Podcast. Mitch has attended annual POMA meetings in Minneapolis and Tunica, MS. He lives at home with his wife Kristin and son William (11th grade); his son Theo is a senior at the University of North Dakota majoring in Waterfowl Hunting/Communications. His son Aaron is a Freshman at the University of Iowa as part of the UI Reach program.

Mia Anstine Mia Anstineis the host of the MAC Outdoors Podcast. She's an outdoor advocate, a hunting guide, archery and rifle instructor, keynote speaker, and all-around outdoorswoman who encourages you to get outside, hunt, fish, shoot, and savor all that life has to offer.


Samantha Pedder is Vice President of Marketing for Terra Technology Group (TTG), a technology solutions provider in the conservation and outdoors industries. Samantha leverages her marketing, R3, technology, and wildlife management expertise to help state fish and wildlife agencies and other conservation groups innovate their marketing and technology strategies. Recognized as one of "SHOT Business' 40 Under 40" in 2020, Samantha has led national efforts to improve how the conservation community connects and serves its constituents. Before working for TTG, Samantha served as Director of Operations for the Council to Advance Hunting and the Shooting Sports from 2016-2021. She led numerous national efforts to increase recruitment, retention, and reactivation of hunters and target shooters in America. Samantha has also worked in marketing and outreach for the PA Game Commission and as Manager of Outreach and Diversity for the National Shooting Sports Foundation. Samantha is an avid hunter, angler, hiker, biker, and all-around outdoorsman. She is active in many conservation organizations, including serving in leadership roles for Artemis Sportswomen and Backcountry Hunters and Anglers.